Strategic Analysis and Planning for Telecoms Professionals

2 Day Course
Code PWL132

This course has been retired. Please view currently available Telecoms Commercial Awareness.


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Overview of strategic analysis and planning (6 topics)

  • Creating shareholder value
  • Objectives of company strategy and definitions of key strategic terms
  • Influence of stakeholders and their impact on company goals and performance
  • Business planning framework, tools and techniques
  • Layout and contents of a business plan
  • Strategic challenges facing the communication sector

Introduction to financial concepts and analysis (5 topics)

  • The three financial statements and understanding their significance
  • The Profit & Loss Account, defining ARPU, variable and fixed costs
  • The Balance sheet and sources of capital for a business
  • The Cash Flow statement, the concept of Free Cash Flow and its role in value creation
  • Business simulation exercise

Environmental analysis (3 topics)

  • PESTEL analysis - tool for analysing the environment
  • Using scenario planning to generate alternative views of an uncertain future
  • Group exercise - develop a scenario for the telecommunications sector

Industry and competitor analysis (3 topics)

  • Understanding structure and forces that drive competition using Porter's 5 forces model
  • The industry life cycle in relation to the competitive forces which drive the telecoms industry
  • Identifying the Value System, also referred to as the Industry Value Chain, and its impact on strategy

Internal analysis – analysing your own company (5 topics)

  • Understanding the strategic capabilities and resources of your company
  • Unique selling points, VRIO analysis and core competencies
  • Using value add analysis and the value chain to achieve a greater return on capital employed
  • Identifying and keeping track of resources that matter to your company
  • Maintaining the value of resources in an environment of rapidly changing technology

Product and portfolio analysis (4 topics)

  • Understanding the product life cycle curve and its strategic implications
  • Understanding the strategic movement of portfolio products and cash using matrix analysis
  • Alternative matrixes to infer strategic direction from business position and market attractiveness
  • Worked example of the quantification of business sector prospects and business position

Generating strategic alternatives (5 topics)

  • Learning from the experience of other markets
  • The TOWS matrix
  • The Boston Consulting Group Matrix
  • The Ansoff Matrix
  • The industry attractiveness screen

Evaluating strategic alternatives (3 topics)

  • Gain an appreciation of a qualitative framework for analysing strategic options
  • Develop a high level of overview of the common quantitative evaluation techniques such as Discounted Cash Flow, Internal Rate of Return, ROI and Payback
  • Examine typical levels of performance and benchmarks within the communications sector


The course requires no previous knowledge of finance or accounting or strategic analysis and planning techniques.

What Our Customers Say

The training was delivered with a high level of expertise and excellence. Instructor was highly knowledgeable.”

Technical Trainer, Aviat Networks

Overall the course was really good, the trainer really understood the material and was very approachable.”

Customer Training Manager, Aviat Networks

Excellent course, informative and well-paced.”

CSE, Cisco

Course was very well outlined. Topics were great and bridged many gaps.”

System Engineer, Cable & Wireless

An excellent intro to video encoding & MPEG transport streams - I would definitely recommend it.”

Broadcast Engineer, Cisco

Definitely an excellent intro. Left me interested in learning more.”

Broadcast Engineer, Eircom

Excellent training course with real examples and practical classroom demonstrations.”

Transport Designer, Orange

Instructor knowledge and experience was excellent.”

Solutions Engineer, Akamai

Excellent course, very clear and well organised. Course content delivery was very good.”

Assistant Engineer, Dhiraagu

Very informative and appropriate.”

Network Support Technician, BT

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