Cisco Competitive Selling
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Classroom Virtual Classroom Private Group - Virtual Self-Paced OnlineOverview
Throughout the sales cycle Account Managers are faced with having to deal with competitive threats. Knowing when to be defensive and when to take more of pro-active approach to handling competition is critical. To do that however sales professionals must have an in-depth understanding of the solutions they have recommended.
The Cisco Competitive Selling Course is a 1-day program that teaches Account Managers how to competitively position Cisco solutions in way that highlights competitive advantages and minimizes competitive threats.
By the end of the workshop delegates will be able to:
- Explain the Cisco Value Proposition at a company level and for each of the three architectures
- Identify tactics for defending against competitive threats
- Highlight Unique Selling Propositions to close more sales in a professional way
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