Cisco Competitive Selling

1 Day Course
Code CCS100E

Book Now - 1 Delivery Method Available:

Classroom Virtual Classroom Private Group - Virtual Self-Paced Online


Throughout the sales cycle Account Managers are faced with having to deal with competitive threats. Knowing when to be defensive and when to take more of pro-active approach to handling competition is critical. To do that however sales professionals must have an in-depth understanding of the solutions they have recommended.

The Cisco Competitive Selling Course is a 1-day program that teaches Account Managers how to competitively position Cisco solutions in way that highlights competitive advantages and minimizes competitive threats.

By the end of the workshop delegates will be able to:

  • Explain the Cisco Value Proposition at a company level and for each of the three architectures
  • Identify tactics for defending against competitive threats
  • Highlight Unique Selling Propositions to close more sales in a professional way

Training Partners

We work with the following best of breed training partners using our bulk buying power to bring you a wider range of dates, locations and prices.


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Workshop Introduction (3 topics)

  • Course objectives and agenda
  • Delegate introductions and learning goals
  • The Cisco Value Proposition

Competitive Selling Techniques (2 topics)

  • Defending against competitive threats
  • Highlighting Unique Selling Propositions professionally

Competitive Selling and Cisco Borderless Networks Solutions (2 topics)

  • The competitive landscape
  • Competitive messaging

Competitive Selling and Cisco Collaboration Solutions (2 topics)

  • The competitive landscape
  • Competitive messaging

Competitive Selling and Cisco Data Center/Virtualization (2 topics)

  • The competitive landscape
  • Competitive messaging

Questions and Workshop Action Planning (2 topics)

  • Leveraging resources
  • Personal Learning Plan


The target audience for this course include Account Managers, Pre-Sales and Solution Sales.

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