The Emerging TV Landscape

1 Day Course
Official Curriculum
Code PWL350

Book Now - 3 Delivery Methods Available:

Scheduled Online Onsite

Overview

This is an entry level course for commercial, product and marketing executives that aims to put IPTV into the context of all the other consumer and technology trends impacting the TV, video and digital media markets.  It is a case study led analysis of the key trends and players in IPTV and includes:

  • Explanations of basic terms and technologies

  • Examination of the value chain for IPTV markets

  • Current state of play in key markets

  • Status and development plans of key UK platforms and players

Objectives

This course is intended as a broad primer for follow on courses on the commercial, communications and content implications for IPTV and is intended to allow participants sufficient knowledge to understand and challenge the ideas presented in the follow on courses.

Modules

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Key Terms (5 topics)

  • TV functionality - from PVR, VOD and search to social media interaction
  • Electronic Programme Guides - from 'software' to 'media'
  • IPTV vs Web TV and Over The Top (OTT) - definitions and distinctions
  • 'DLNA' and the connected home experience
  • Connected Devices and the converged consumer experience

Value Chain Analysis For IPTV (4 topics)

  • ISPs vs Platforms vs Broadcasters
  • The role of advertising
  • Pay vs Free Business Models
  • 'Four Play' services and the role of bundling

The Emerging Device Landscape (4 topics)

  • Connected TVs and DVDs - LG, Sony, Panasonic, Samsung etc
  • IPTV on the games platforms - Xbox, PS3 and Nintendo Wii
  • Media extenders - Apple TV and Microsoft Media Centre
  • Mobile and Tablets

Status of Key UK Players (4 topics)

  • ISPs vs Platforms vs Broadcasters
  • The role of advertising
  • Pay vs Free Business Models
  • 'Four Play' services and the role of bundling

IPTV Developments in Other Key Markets (2 topics)

  • US - Verizon Fios, Comcast, AT&T, Talus
  • EU - FastWeb (it), Orange (Fr), T-Home (Ger)

Prerequisites

None.

Relevant Certifications

Scheduled Dates

Please select from the dates below to make an enquiry or booking.

Pricing

Different pricing structures are available including special offers. These include early bird, late availability, multi-place, corporate volume and self-funding rates. Please arrange a discussion with a training advisor to discover your most cost effective option.

Code Location Duration Price Aug Sep Oct Nov Dec Jan
PWL350

(Classroom or Online)
1 Day $995

What Our Customers Say

The training was delivered with a high level of expertise and excellence. Instructor was highly knowledgeable.”

Technical Trainer, Aviat Networks

Overall the course was really good, the trainer really understood the material and was very approachable.”

Customer Training Manager, Aviat Networks

Excellent course, informative and well-paced.”

CSE, Cisco

Course was very well outlined. Topics were great and bridged many gaps.”

System Engineer, Cable & Wireless

An excellent intro to video encoding & MPEG transport streams - I would definitely recommend it.”

Broadcast Engineer, Cisco

Definitely an excellent intro. Left me interested in learning more.”

Broadcast Engineer, Eircom

Excellent training course with real examples and practical classroom demonstrations.”

Transport Designer, Orange

Instructor knowledge and experience was excellent.”

Solutions Engineer, Akamai

Excellent course, very clear and well organised. Course content delivery was very good.”

Assistant Engineer, Dhiraagu

Very informative and appropriate.”

Network Support Technician, BT

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