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The Value of the User Interface & EPG

1 Day Course
Official Curriculum
Code PWL354

Book Now - 4 Delivery Methods Available:

Classroom Virtual Classroom Private Group - Virtual Self-Paced Online

Overview

A course that examines the design, operation and commercialisation of screen interfaces, menus and EPGs in the fast changing IPTV landscape. This session includes analysis of:

  • The arrival of new content, data and functionality onto TV via IPTV interfaces.
  • Personalisation, log-in, addressability and targeting in on-screen interfaces.
  • Regulation and control of on-screen presentation.
  • The integration of interfaces and functionality across devices.
  • New marketing, advertising and commercialisation models for EPGS and interfaces.

Objectives

This course is intended for technical, commercial and marketing teams and builds on the IPTV Landscape Overview. It will provide participants with a deeper understanding of the way consumers will find and interact with content in the emerging IPTV landscape and illuminate how new technical solutions will enable new commercial opportunities.

View detailed Course Modules

Modules

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The arrival of new content, data and functionality onto TV via IPTV interfaces (6 topics)

  • Overview of major 'functionality' developments on TV
  • PVR vs VOD in presentation terms
  • Integrating web and apps into TV interfaces
  • The arrival of rich meta data into TV
  • Search, discovery and recommendations
  • New consumer journeys in converged world

Personalisation, log-in, addressability and targeting in on-screen interfaces (4 topics)

  • TV as a personal vs shared medium - the functional possibilities
  • Case studies of log-in and personalisation examples in existing TV systems
  • How new devices bring new possibilities
  • Personalisation models of the major TV platforms

Regulation and control of on-screen presentation (2 topics)

  • Existing regulation of TV interfaces
  • New regulatory challenges from data, targeting and advertising

The integration of interfaces and functionality across devices (3 topics)

  • The arrival of 3 screen device strategies in IPTV
  • The migration of functionality and information to the most relevant device
  • Smart phones, tablets and remote control strategy

New marketing, advertising and commercialization models for EPGS and interfaces (2 topics)

  • Device support for 2 and 3 screen content strategies
  • Device strategies around search and discovery

Prerequisites

Emerging TV Landscape or equivalent knowledge.

Additional Learning

The courses below may help you meet the knowledge level required to take this course.

Relevant Certifications

Scheduled Dates

Please select from the dates below to make an enquiry or booking.

Pricing

Different pricing structures are available including special offers. These include early bird, late availability, multi-place, corporate volume and self-funding rates. Please arrange a discussion with a training advisor to discover your most cost effective option.

Code Location Duration Price May Jun Jul Aug Sep Oct
PWL354

and Virtual Classroom
1 Day $1,195
Next 6 Months
IPTV Training Courses

What Our Customers Say

“Enjoyable and very worthwhile course”

— Principle on Compliance Engineer, Liberty Global

“The training was delivered with a high level of expertise and excellence. Instructor was highly knowledgeable.”

— Technical Trainer, Aviat Networks

“Overall the course was really good, the trainer really understood the material and was very approachable.”

— Customer Training Manager, Aviat Networks

“Excellent course, informative and well-paced.”

— CSE, Cisco

“Course was very well outlined. Topics were great and bridged many gaps.”

— System Engineer, Cable & Wireless

“An excellent intro to video encoding & MPEG transport streams - I would definitely recommend it.”

— Broadcast Engineer, Cisco

“Definitely an excellent intro. Left me interested in learning more.”

— Broadcast Engineer, Eircom

“Excellent training course with real examples and practical classroom demonstrations.”

— Transport Designer, Orange

“Instructor knowledge and experience was excellent.”

— Solutions Engineer, Akamai

“Excellent course, very clear and well organised. Course content delivery was very good.”

— Assistant Engineer, Dhiraagu

“Very informative and appropriate.”

— Network Support Technician, BT

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