Monetizing IPTV: Commercial Models In A Connected World
Book Now - 3 Delivery Methods Available:
Classroom Virtual Classroom Private Group - Virtual Self-Paced OnlineOverview
This course examines the impact of IPTV, convergence and data on advertising and marketing models on TV. The course provides:
- A framework for understanding where and when advertising innovation can happen on emerging TV.
- An examination of the implications of data, targeting and addressability on IPTV platforms.
- An audit of emerging advertising trials to date in UK, US and Europe.
- A review of the implications for brands and agencies of new innovations.
Objectives
Targeted at marketing and commercial staff, this course is intended to build on the Landscape Overview and provide participants with clear explanations of the dramatic changes taking place in TV advertising and marketing models, driven by the onset of IPTV.
Modules
Prerequisites
Emerging TV Landscape or equivalent knowledge
Additional Learning
The courses below may help you meet the knowledge level required to take this course.
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The Emerging TV Landscape
This 1-day course provides a non-technical overview of how IPTV is impacting the current TV, video and digital media markets.
Relevant Certifications
Scheduled Dates
Please select from the dates below to make an enquiry or booking.
Pricing
Different pricing structures are available including special offers. These include early bird, late availability, multi-place, corporate volume and self-funding rates. Please arrange a discussion with a training advisor to discover your most cost effective option.
| Code | Location | Duration | Price | Oct | Nov | Dec | Jan | Feb | Mar |
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| PWL352 | 1 Day | $1,325 |
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