Monetizing IPTV: Commercial Models In A Connected World

1 Day Course
Official Curriculum
Code PWL352

Book Now - 3 Delivery Methods Available:

Classroom Virtual Classroom Private Group - Virtual Self-Paced Online


This course examines the impact of IPTV, convergence and data on advertising and marketing models on TV. The course provides:

  • A framework for understanding where and when advertising innovation can happen on emerging TV.
  • An examination of the implications of data, targeting and addressability on IPTV platforms.
  • An audit of emerging advertising trials to date in UK, US and Europe.
  • A review of the implications for brands and agencies of new innovations.


Targeted at marketing and commercial staff, this course is intended to build on the Landscape Overview and provide participants with clear explanations of the dramatic changes taking place in TV advertising and marketing models, driven by the onset of IPTV.


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Where Advertising Innovation Happens (5 topics)

  • Formats and functionality - an audit of the advertising innovation landscape
  • EPG advertising and sponsorship
  • Broadcast interactivity and addressability
  • VOD and PVR advertising
  • Branded Apps on STBs, screens and TV devices

Data, Targeting and Addressability (5 topics)

  • From 'sampling' to STB data - an overview of current measurement models
  • Existing models for 'targeting' in TV
  • New forms of data and data convergence in TV
  • Combined data sources - retail and advertising data in the mix
  • Suppliers and users of TV data, measurement and targeting

Audit of Advertising Trials (5 topics)

  • Huntsville Alabama VOD trial
  • Sky AdSmart trial (UK)
  • Rovi EPG Advertising (US)
  • AdTV / Fastweb Trial (Italy)
  • Virgin VOD targeting (UK)

The Implications For Brands & Agencies (3 topics)

  • How TV advertising is currently bought
  • Agency convergence and the new skills required
  • Towards a new agency

Data, measurement and valuation models (3 topics)

  • Existing TV metrics for programming and advertising
  • New combined metrics for TV consumption - the BBCs 7+ model
  • From 'sample' to 'census - combining BARB with STB data


Emerging TV Landscape or equivalent knowledge

Additional Learning

The courses below may help you meet the knowledge level required to take this course.

Relevant Certifications

Scheduled Dates

Please select from the dates below to make an enquiry or booking.


Different pricing structures are available including special offers. These include early bird, late availability, multi-place, corporate volume and self-funding rates. Please arrange a discussion with a training advisor to discover your most cost effective option.

Code Location Duration Price Oct Nov Dec Jan Feb Mar

and Virtual Classroom
1 Day $1,325

What Our Customers Say

Enjoyable and very worthwhile course”

Principle on Compliance Engineer, Liberty Global

The training was delivered with a high level of expertise and excellence. Instructor was highly knowledgeable.”

Technical Trainer, Aviat Networks

Overall the course was really good, the trainer really understood the material and was very approachable.”

Customer Training Manager, Aviat Networks

Excellent course, informative and well-paced.”

CSE, Cisco

Course was very well outlined. Topics were great and bridged many gaps.”

System Engineer, Cable & Wireless

An excellent intro to video encoding & MPEG transport streams - I would definitely recommend it.”

Broadcast Engineer, Cisco

Definitely an excellent intro. Left me interested in learning more.”

Broadcast Engineer, Eircom

Excellent training course with real examples and practical classroom demonstrations.”

Transport Designer, Orange

Instructor knowledge and experience was excellent.”

Solutions Engineer, Akamai

Excellent course, very clear and well organised. Course content delivery was very good.”

Assistant Engineer, Dhiraagu

Very informative and appropriate.”

Network Support Technician, BT

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