Understanding Interactive TV

1 Day Course
Official Curriculum
Code PWL351

Book Now - 3 Delivery Methods Available:

Classroom Virtual Classroom Private Group - Virtual Self-Paced Online


This course evaluates the impact of IPTV and convergence on TV channels,  programming and web video models and examines changes in the content distribution landscape. It puts IPTV into the context of:

  • interactive and enhanced TV (red button)

  • on-demand TV formats

  • short form, web TV and social media integration.

  • 2 and 3 screencontent models

  • contract and intellectual property rights questions around new content formats

  • data, measurement and valuation models


This course is intended to build on the Landscape Overview and provide participants with a deeper understanding of the way consumers will find and interact with content in the emerging IPTV landscape.


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Interactive and enhanced TV (5 topics)

  • Overview of interactive content models -'enhanced' content to interactive services.
  • The role of the platforms, broadcasters and studios in producing 'interactivity'
  • 1st generation case studies - Wimbledon, the Olympics, Glastonbury
  • The implications of IPTV integrated into interactive content models
  • 2nd Generation cast studies - The BBC's Project Concord

On Demand TV Formats (6 topics)

  • Catch-up vs archive in the on-demand mix
  • Movies, music and commercial content
  • The role of 'channels' in an on-demand world
  • 1st generation case studies - Virgin, BT Vision, Talk Talk
  • The implications of IPTV integrated in VOD content models
  • 2nd Generation cast studies - The BBC's Project Concord

Short Form, Web TV and Social Media Integration (4 topics)

  • The arrival of 'Apps' on TV
  • YouTube and other short form models on TV
  • Integrated vs stand alone - two routes for apps on IPTV
  • Web sites' vs web 'outcomes' - Facebook and Twitter on TV

2 and 3 screen content models (3 topics)

  • 2 screen support and enhancements - UKTV Food, the Lost web game.
  • 2 screen synchronicity - ITV Live, Strictly Come Dancing
  • 3 screen models - functionality matching devices

Data, measurement and valuation models (3 topics)

  • Existing TV metrics for programming and advertising
  • New combined metrics for TV consumption - the BBCs 7+ model
  • From 'sample' to 'census - combining BARB with STB data


Knowledge equivalent to PWL350 Emerging TV Landscape

Additional Learning

The courses below may help you meet the knowledge level required to take this course.

Relevant Certifications

Scheduled Dates

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Different pricing structures are available including special offers. These include early bird, late availability, multi-place, corporate volume and self-funding rates. Please arrange a discussion with a training advisor to discover your most cost effective option.

Code Location Duration Price May Jun Jul Aug Sep Oct

and Virtual Classroom
1 Day $1,195

What Our Customers Say

Enjoyable and very worthwhile course”

Principle on Compliance Engineer, Liberty Global

The training was delivered with a high level of expertise and excellence. Instructor was highly knowledgeable.”

Technical Trainer, Aviat Networks

Overall the course was really good, the trainer really understood the material and was very approachable.”

Customer Training Manager, Aviat Networks

Excellent course, informative and well-paced.”

CSE, Cisco

Course was very well outlined. Topics were great and bridged many gaps.”

System Engineer, Cable & Wireless

An excellent intro to video encoding & MPEG transport streams - I would definitely recommend it.”

Broadcast Engineer, Cisco

Definitely an excellent intro. Left me interested in learning more.”

Broadcast Engineer, Eircom

Excellent training course with real examples and practical classroom demonstrations.”

Transport Designer, Orange

Instructor knowledge and experience was excellent.”

Solutions Engineer, Akamai

Excellent course, very clear and well organised. Course content delivery was very good.”

Assistant Engineer, Dhiraagu

Very informative and appropriate.”

Network Support Technician, BT

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