Digital Video and Audio for Sales

1 Day Course
Code PWL376

Book Now - 1 Delivery Method Available:

Scheduled Online Onsite


A lightly technical, practical and informative course designed to be an introduction to
digital video and audio for sales and other non-technical staff. The main objectives of
the course are to ensure the delegates have a clear understanding of the digital video
media world as it pertains to their role and to familiarise themselves with certain
widely used terms.

The course will include a number of practical demonstrations.


Learning outcomes:

  • Understand the background and properties of digital media.
  • Understand the processes involved in the storage, manipulation and distribution of digital media.

Target Audience

Who should attend?

Sales personnel and other non-technical staff involved in the core business


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Background (4 topics)

  • A brief history of digital media
  • The change from analogue to digital
  • Problems to overcome
  • Pros and cons of analogue and digital Understanding the numbers

Properties of Digital Video (5 topics)

  • Explaining digital image quality
  • 'Types' of digital picture
  • Compressing digital video
  • Know the numbers
  • SD and HD Standards

Properties of Digital Audio (5 topics)

  • Digital sampling
  • Digital audio quality
  • Multi channel systems
  • Compressing digital audio
  • Current standards

Distributing Digital Media (5 topics)

  • Satellite and digital television
  • Internet TV
  • Streaming technology
  • Video on Demand (VOD)
  • Mobile and wireless technology

Media Formats (6 topics)

  • Early formats
  • Storing digital media on tape
  • Digital Versatile Disc (DVD) and Blu-ray examined
  • CD and DVD examined
  • File based formats
  • Consumer vs. professional

Digital Interconnects (4 topics)

  • Digital signals
  • Computer display and digital television
  • interconnects
  • Modern digital interconnect standards

Digital Displays (5 topics)

  • Manufacturer marketing techniques
  • Display technology
  • Thin Film Transistor (TFT)
  • Plasma displays
  • Organic Light Emitting Diode (OLED)

Security (4 topics)

  • Encrypting digital media
  • Digital Rights Management (DRM)
  • Copy protection
  • Digital watermarking


Basic understanding of computer storage terms would be useful but not essential.

What Our Customers Say

The instructors knowledge is fantastically broad and deep!”

Vice President, ABS-CBN

An excellent course, one of the best I have attended for IP training, covering a very wide range of topics.”

MCR Manager, Sky TV New Zealand

Good course, well presented. Good content and mix of theory and practical alike.”

Software Engineer, Arris

Very good overview of technologies new and old.”

Broadcast Engineer, Formula 1

Very good background to help our development away from Broadcast TV.”

Account Manager, Thomson

Instructor knowledge and experience was excellent.”

Solutions Engineer, Akamai

Good level of detail and industry examples of the technology and its usage. Trainer extremely knowledgeable with a great deal of experience in the field.”

Software Manager, Panasonic

or call:408-759-5074

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