The Mobile Virtual Network Operator (MVNO) Business

2 Day Course
Code PWS220

Book Now - 1 Delivery Method Available:

Classroom Virtual Classroom Private Group - Virtual Self-Paced Online

Overview

MVNOs (Mobile Virtual Network Operators) come in many different forms but none have radio spectrum licences or macro base stations (the expensive parts of a mobile network). They will use the radio components of an existing MNO and will try to own their own customers independently from the underlying MNO. Beyond that, there are many options in terms of relationship with underlying operator and how much equipment that the MVNO owns.

In 2009, there were 366 active MVNOs operated by over 360 companies round the world. Around 90 companies were planning to enter the market sector and there were 72 brands run by real mobile operators pretending to be MVNOs for branding purposes.  (Source: Blycroft).

Whilst some MVNOs are very successful (Virgin and Tesco) ,MVNOs don’t always have things their own way and there have been some well-known failures, including Disney Mobile. So as well as what works, this course also explores what can go wrong and how to avoid some pitfalls.

This two day course is intended for non-technical professionals from the telecoms industry and is intended to:

  • Explain all the options of the Virtual Network Operator Market
  • Provide a grounding in basic radio terminology to enable discussions with Mobile Network Operators
  • Define what a range of wireless technologies can provide for users
  • Indicate how an MVNO might connect to those technologies and what components they could consider owning
  • Explore the Messaging world and how an MVNO can add value to an operator’s offering.
  • Explain why a real mobile operator might want to have an MVNO on their network.
  • Indicate how billing for an MNVO might operate
  • Point out some pitfalls that an MVNO might fall into

Additional Information

This whole subject is full of acronyms -  a feature of all telecommunications. This course will present and explain many and provide a glossary. All delegates receive a printed workbook with all slides used plus background material and a glossary of terms.

Modules

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MVNO Terms and Business Types (6 topics)

  • MNO
  • MVNO
  • MVNE - Mobile Virtual Network Enabler
  • MSSE - Mobile Shared Spectrum Enabler
  • Service provider
  • Branded Reseller

MVNO Classifications (4 topics)

  • Business
  • Discount
  • Lifestyle/Ethnic
  • Advertising-funded

The MVNO Environment (8 topics)

  • MNO Motivation for MVNOs
  • The MVNO and MNO relationship
  • Example Consumer Applications
  • Mobile Social Networking
  • Example Business Applications
  • Location Services
  • Unified Messaging
  • Alerts

A Few Technical Things (5 topics)

  • A Little of Radio
  • Licenced and Unlicenced radio spectrum
  • Base Stations and Cells
  • Femtocells
  • Core Networks

Major Technologies (6 topics)

  • 2G - GSM/GPRS - GSM
  • 2G - CDMAOne
  • 3G - UMTS and HSPA
  • 4G (Eventually) LTE (Long Term Evolution)
  • WiMAX - Wireless Interoperability for Microwave Access
  • Wi-Fi - Wireless Fidelity - the common wireless Local Area Network

Interconnecting with MNOs (1 topic)

  • A summary of options for the technologies above

Mobile Messaging (18 topics)

  • Evolution of Messaging SMS via EMS to MMS
  • Enhanced Messaging Service
  • Multimedia Messaging Service
  • Short Message Service
  • Messaging Marketplace
  • Voting
  • Mobile Coupons and on-pack advertising
  • Purchases via mobile (e.g. cashless car parking)
  • Chat Services
  • Mobile marketing and Sales Campaigns
  • Industry-based Solutions: Finance, Travel, etc.
  • Mobile Instant Messaging
  • Location-based services, presence applications
  • Shortcodes
  • Premium SMS
  • Bulk SMS
  • International SMS
  • Messaging Components in the Network

MVNO Billing (3 topics)

  • Interconnect Billing with MNO
  • Interconnect Billing for International Carriers
  • Prepay and Postpay

MVNO Problem Areas (5 topics)

  • Local Legislation/Regulation
  • Some Existing Mobile Operators don't want MVNOs: they should but they don't.
  • Price and Level of Offering
  • Relationship of Virtual Operator with Mobile Operator
  • Making it too simple for users

What Our Customers Say

The training was delivered with a high level of expertise and excellence. Instructor was highly knowledgeable.”

Technical Trainer, Aviat Networks

Overall the course was really good, the trainer really understood the material and was very approachable.”

Customer Training Manager, Aviat Networks

Excellent course, informative and well-paced.”

CSE, Cisco

Course was very well outlined. Topics were great and bridged many gaps.”

System Engineer, Cable & Wireless

An excellent intro to video encoding & MPEG transport streams - I would definitely recommend it.”

Broadcast Engineer, Cisco

Definitely an excellent intro. Left me interested in learning more.”

Broadcast Engineer, Eircom

Excellent training course with real examples and practical classroom demonstrations.”

Transport Designer, Orange

Instructor knowledge and experience was excellent.”

Solutions Engineer, Akamai

Excellent course, very clear and well organised. Course content delivery was very good.”

Assistant Engineer, Dhiraagu

Very informative and appropriate.”

Network Support Technician, BT

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