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Business Relationship Management

3 Day Course
Code BRM

This course has been retired. Please view currently available Management Skills Training Courses.

Modules

Business Relationship Management (10 topics)

  • Concept and scope of BRM
  • Business Relationship Management goals and mission
  • The Business Relationship Manager role
  • The function of Business Relationship Management
  • Preparing for building relationships
  • What you need to know about your customers
  • The importance of communication
  • BRM activities at strategic, tactical and operational levels
  • Marketing
  • Measuring customer satisfaction and customer perception
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