Writing for Internal Publications

1 Day Course
Code MT112

Book Now - 1 Delivery Method Available:

Classroom Virtual Classroom Private Group - Virtual Self-Paced Online


Good internal communication is an essential part of any successful communications strategy. Relaying information to other members of staff in an interesting, easy to absorb way can be a challenge.

In this course you’ll learn how to write interesting, informative articles for in-house magazines and newsletters that people will actually want to read. Feel free to bring along a copy of your own in-house magazine or newsletter if you wish.

Training Partners

We work with the following best of breed training partners using our bulk buying power to bring you a wider range of dates, locations and prices.


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Introduction (2 topics)

  • The importance of company news
  • What do people actually want to read?

Style and tone (4 topics)

  • What is the primary message?
  • Formal vs informal
  • Selecting a style and tone
  • Creating eye catching headlines

Industry and company news (3 topics)

  • Making internal news interesting, relevant and readable
  • Potential news ideas - awards, diary events, industry trends, appointments
  • Making information come alive

Feature writing (3 topics)

  • Choosing topics for features
  • How to structure features
  • Keeping features on-message

Reporting on company events (6 topics)

  • What to include and what to exclude
  • The importance of photography
  • Using photos to increase your readership
  • Reporting on events
  • Using interviews and quotes
  • Involving your audience

Writing newsletters (5 topics)

  • The look and feel of your newsletter
  • Prioritising news and information for your readers
  • Getting the right balance between industry news, company news and features/interviews
  • Regular columns
  • Encouraging feedback and involvment from readers

Feedback (2 topics)

  • Measuring reader response
  • Measuring how successful your communication has been

Questions and answers

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