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Training Course Outline

Wireline Telecom Courses   Telecoms Commercial Awareness Training

Strategic Analysis and Planning for Telecoms Professionals

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Course Duration: 2 days

Course Code: PWL132

Course Description:

Develop a toolkit of analytical techniques for performing strategic analysis and planning within the telecommunications sector.

This course is designed specifically for the communications sector and for those with no formal business school training who need to be able to examine, plan and discuss the strategic challenges facing their business. The course provides clear, easy-to-follow explanations of key strategic concepts and techniques with extensive worked examples and exercises drawn from the communications sector. The course structures mirrors a strategic analysis and planning process and participants will be able to work through the process for their own company on their return to the office. The course is highly practical and extensive use is made of group exercises and case studies throughout every session.

When you have completed this course you will be able to:



- Learn how to “speak the same language” as strategists, financiers and accountants
- Gain an understanding of the fundamental concepts and tools of strategy and how they apply to the communications sector
- Understand the strategic and commercial challenges facing communication companies today and in the future
- Identify the challenges presented by uncertainty and how to respond
- Learn how to analyse your environment and industry structure
- Examine techniques and models for analysing your strategic capabilities and those of the competition
- Learn how to use strategic analysis and planning tools to generate a range of strategic options
- Develop a framework for evaluating your strategic options




Who should attend?

The workshop assumes no prior strategic analysis and planning or financial, accounting or business school training and so is particularly relevant for:



- Non-accounting managers and executives with financial performance responsibilities
- Cost centre managers and budget holders
Engineers, IT and technical managers
- Sales and marketing managers
- Product development managers
- Operational managers
- Project managers
- Corporate attorneys / legal professionals
- HR professionals
- Business professionals looking to understand “the big picture” within the telecoms sector
- Those wanting to refresh their knowledge and skills

Prerequisites:

The course requires no previous knowledge of finance or accounting or strategic analysis and planning techniques.

This course includes the following modules:

Overview of strategic analysis and planning

• Creating shareholder value
• Objectives of company strategy and definitions of key strategic terms
• Influence of stakeholders and their impact on company goals and performance
• Business planning framework, tools and techniques
• Layout and contents of a business plan
• Strategic challenges facing the communication sector

Introduction to financial concepts and analysis

• The three financial statements and understanding their significance
• The Profit & Loss Account, defining ARPU, variable and fixed costs
• The Balance sheet and sources of capital for a business
• The Cash Flow statement, the concept of Free Cash Flow and its role in value creation
• Business simulation exercise

Environmental analysis

• PESTEL analysis - tool for analysing the environment
• Using scenario planning to generate alternative views of an uncertain future
• Group exercise – develop a scenario for the telecommunications sector

Industry and competitor analysis

• Understanding structure and forces that drive competition using Porter's 5 forces model
• The industry life cycle in relation to the competitive forces which drive the telecoms industry
• Identifying the Value System, also referred to as the Industry Value Chain, and its impact on strategy

Internal analysis – analysing your own company

• Understanding the strategic capabilities and resources of your company
• Unique selling points, VRIO analysis and core competencies
• Using value add analysis and the value chain to achieve a greater return on capital employed
• Identifying and keeping track of resources that matter to your company
• Maintaining the value of resources in an environment of rapidly changing technology

Product and portfolio analysis

• Understanding the product life cycle curve and its strategic implications
• Understanding the strategic movement of portfolio products and cash using matrix analysis
• Alternative matrixes to infer strategic direction from business position and market attractiveness
• Worked example of the quantification of business sector prospects and business position

Generating strategic alternatives

• Learning from the experience of other markets
• The TOWS matrix
• The Boston Consulting Group Matrix
• The Ansoff Matrix
• The industry attractiveness screen

Evaluating strategic alternatives

• Gain an appreciation of a qualitative framework for analysing strategic options
• Develop a high level of overview of the common quantitative evaluation techniques such as Discounted Cash Flow, Internal Rate of Return, ROI and Payback
• Examine typical levels of performance and benchmarks within the communications sector

 

Location	Duration	RRP	May	Jun	Jul	Aug	Sep	Oct
Click on course date to make a booking or check availability.
London	2 days	£995	19 - 20					6 - 7

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