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Compact MBA for Telecoms Professionals
Course code PWL130
Duration 0 day
Course Overview
Practical tools and techniques for improved strategic, commercial and financial management in the telecommunications sector. The MBA programme is developed specifically for those working in the telecommunications sector. Participants will learn how to use a range of forecasting techniques designed to deal with the uncertainty created by rapid technological change and convergence. Participants will then develop a toolkit of strategic analysis and planning tools with which to analyse their company's industry, environment and competitors as well as models for developing strategic options. The workshop will also develop participant's financial skills so that they can use investment appraisal techniques to evaluate strategic alternatives as well as learning the basic techniques of financial management to ensure the successful execution of their chosen strategy. The course is highly practical and extensive use is made of computer based simulation models, group exercises and case studies. All the techniques are illustrated with worked examples and exercises drawn from the communication sector.
At the end of the course delegates will learn:
- How to “speak the same language” as strategists, financiers and accountants
- Gain an understanding of the fundamental concepts and tools of strategy and how they apply to the communications sector
- How to analyse the strategies of successful companies within the communication sector and how to develop your own winning strategies
- Explore a range of forecasting techniques designed to tackle the challenges presented by uncertainty
- How to use investment appraisal techniques such as Pay Back, Discounted Cash Flow, Break-Even Analysis and
- Internal Rates of Return in order to evaluate strategic choices
- Gain an appreciation of the anticipated levels of financial performance required by stakeholders
- How to prepare and present compelling business plans
- Develop the skills to review and analyse management accounts and financial information in order to ensure the successful execution of your company's strategy
The MBA assumes prior financial, accounting or business school training and so is particularly relevant for:
- Non-accounting managers and executives with financial performance responsibilities
- Cost centre managers and budget holders
- Engineers, IT and technical managers
- Sales and marketing managers
- Product development managers
- Operational managers
- Project managers
- Corporate attorneys / legal professionals
Modules
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Overview of strategic and commercial planning6 topics
- Stakeholder analysis and corporate objectives
- USPs, differentiation and sources of sustainable competitive advantage
- Creating shareholder value
- Business planning framework
- Layout and contents of a business plan
- Strategic challenges facing the communication sector
Introduction to financial concepts and analysis6 topics
- Overview of the layout and contents of the Profit and Loss, Balance Sheet and Cash Flow Statements
- Definitions of key financial terms
- Profits and profit margins
- Return on capital employed
- Free Cash Flow
- Historic financial performance within the communication sector
Industry and environmental analysis5 topics
- PESTEL analysis
- Value chain analysis
- Industry life cycle
- Porter's Five Forces model
- Managing uncertainty in the communications sector
Forecasting Techniques - Part 16 topics
- Understanding the process of forecasting demand and essential forecasting concepts
- Forecasting in real vs. nominal terms
- Determining the potential market demand for a product or service
- Understanding the suitability of different forecasting techniques in particular situations
- How to use the time series method to make a forecast based on trend and seasonality
- How to use explanatory methods, notably regression analysis to make a forecast
Forecasting Techniques - Part 26 topics
- Using the product life cycle and s-shaped growth curves to forecast take-up
- The Bass model of diffusion of innovation to forecast new demand for new services
- Price elasticity of demand in telecoms markets, practical applications
- Price elasticity coefficient estimates
- Empirical evidence of price elasticity of demand for telecoms services
- Demand for mobile internet services, a sample survey: methodology and results
Advanced financial concepts and accounting6 topics
- Revision of basic financial concepts from Day One
- Fundamental principles of accounting and account preparation
- Accounting for capital expenditure and fixed assets
- Accruals and prepayments
- Interest, corporation tax and shareholder funds
- The importance of economies of scale and the strategic implications within the communications sector
Financial ratio analysis - part I5 topics
- Contribution analysis and profitability margins, e.g. EBITDA margins
- Sources of finance or capital and measures of capital employed
- Expected returns and the Weighted Average Cost of Capital
- Returns on investment including the Return on Capital Employed (ROCE), Equity (ROE) and Net Assets (ROTA)
- Quantifying expected levels of profitability and returns within the communications sector
Financial ratio analysis - part II4 topics
- Measures of liquidity and solvency, e.g. Current Ratio, Acid Test, Gearing and Interest Cover
- Investment ratios, e.g. PE Ratios, EBITDA and Sales multiples
- The role of the financial institutions and equity analysts
- Learning from the Dot Com bubble
Reviewing management information5 topics
- The typical layout of management accounts
- The importance of materiality
- Trend analysis and the use of Excel
- Variance analysis
- Sources of variances
Case study4 topics
- Based around current issues in the communication sector
- Draws together the learning from previous sessions
- Allows participants to deploy their new skills in a practical exercise
- Team working and presentation skills tested
Typical Ratios, Profitability and Expected Returns in the Telecom Industry3 topics
- Evolution of ratios, margins, returns and capital expenditure at different stages of the industry life-cycle - a 20 year historic analysis of the UK mobile industry
- Benchmarks for expected levels of profitability, return, capital expenditure and gearing in the telecoms sector
- Understanding financial analyst's reports, a practical example working through a real analyst's report
Understanding Costs and Increasing Profitability5 topics
- Increasing return on investment, an overview
- Different types of costs, including cost of sales, operational expenditure, depreciation and amortisation, weighted average costs of capital (WACC)
- Identifying and costing value chain activities, value add analysis
- Strategies to reduce costs and increase returns
- Overview of regulatory cost accounting and setting interconnect rates
Essential Marketing Concepts5 topics
- The marketing strategy development process and understanding markets and customers
- Understanding the suitability of different market research methods
- The benefits of market segmentation and applying segmentation methods and targeting
- The 4 Ps: Adjusting the he elements of the marketing mix
- Developing a value proposition and market positioning
Generating strategic alternatives6 topics
- Learning from the experience of other markets
- The TOWS matrix
- The Boston Consulting Group Matrix
- The Ansoff Matrix
- The industry attractiveness screen
- Successful strategies within the communications sector
Investment appraisal - part I5 topics
- How companies create shareholder value
- The fundamental principles of investment appraisal
- Pay back analysis, J-curves and peak funding
- Break even analysis
- Typical financial targets in the communication sector
Investment appraisal - part II6 topics
- Discounted Cash Flow analysis and Net Present Value
- The risks of relying on terminal values
- The Internal Rate of Return
- Using Excel to calculate the NPV and IRR
- Investment decisions when capital is limited
- Investment appraisal and the challenges of uncertainty
Prerequisites
The course requires no previous knowledge of finance or accounting or strategic analysis and planning techniques.
Dates & Locations
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Onsite training
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